raising investment

Ouch. I came across this Harvard Business Review article the other day by a group of Swedish researchers (Malmstrom, Johansson and Wincent) – they recorded Venture Capitalists’ (VC) conversations and analysed how differently the VCs spoke about male and female entrepreneurs. It’s uncomfortable reading…the language these VC guys used (and yes, no question, it will usually be guys) to describe male and females was radically different. (When writing this I accidentally wrote “tragically” instead of “radically” at first. Freudian slip? Maybe…but then maybe tragic is the right word.) The research showed that the VCs produced typical stereotypes of women as…