Ouch. I came across this Harvard Business Review article the other day by a group of Swedish researchers (Malmstrom, Johansson and Wincent) – they recorded Venture Capitalists’ (VC) conversations and analysed how differently the VCs spoke about male and female entrepreneurs. It’s uncomfortable reading…the language these VC guys used (and yes, no question, it will usually be guys) to describe male and females was radically different. (When writing this I accidentally wrote “tragically” instead of “radically” at first. Freudian slip? Maybe…but then maybe tragic is the right word.) The research showed that the VCs produced typical stereotypes of women as…
All posts tagged with
raising investment
Top Tip – Learn To Sell
Learn To Sell! I am frequently asked by entrepreneurs what is the best way to fund their business. Is it through friends and family, debt, equity, crowdfunding…or something else? Well, whilst I understand that many businesses need an injection of cash to fund early development costs and fuel growth, I have to say that by far and away the best way to fund your business is through sales. Yes, the hard graft of turning the products or services that you have conceived through blood, sweat and tears, into pounds and pence. Sales is at the heart of any business – without it there…